Captain Birds Eye is following in the footsteps of other great icons, with the release of his limited edition Eau de Toilette – ‘AHOY! by Captain Birds Eye’, and it’s launching just in time for Christmas.
According to Birds Eye the scent is ‘inspired by the hypnotic and evocative power of the high seas’ and ‘reminiscent of a fresh ocean breeze, bursting with top notes of zingy grapefruit, sweet mandarin, and intoxicating patchouli for a sharp and energising burst with every spritz’.
The distinctive Eau de Toilette is presented in a contemporary 50ml glass bottle, complete with a stylishly subtle nautical design.
Annalisa Fanali, Birds Eye spokesperson, said: “We know the British public have a soft spot for our Captain; in fact, you could even argue that he reached celebrity status after the unprecedented response to his debut calendar last year.
“So this Christmas, we wanted to treat fans to something special from our iconic Captain, by creating his own signature scent – after all, who doesn’t love the fresh aroma of the ocean?”
Riccardo Acerbi, the 56-year-old Italian-born actor and seafarer was revealed as the revamped Captain Birds Eye in January 2018.
Birds Eye is giving fans of the Captain the chance to win one of 50 limited edition bottles of the Eau de Toilette via the Birds Eye Facebook page from December 4.